Branding & Web Questionnaire
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What is your first name? *

 
Hi {{answer_u6h8}},

Please fill this questionarre to the best of your ability. The more detail you provide the better we can match your needs. Try to avoid one word answers. The general rule is to take as much time as needed to answer the question.

 
ABOUT YOU

Tell us more about your company
 
Let's start with some easy questions!

 
What is the official full name of your company?

If you have any subsidiaries, please include them too.
 
Please supply us with your contact information.

Name, email, telephone number
 
Please list up to 3 people who will be handling this project. Name one leader on your team for approvals.

 
Does your company currently have a logo? If yes, what do you think of it?

Don't forget to send us all existing branding! We'll need to know where you've been.
 
Does your company have a tagline or mission statement? If yes, what do you think of it?

 
Please describe your company in a short, concise sentence or 5 descriptive keywords. In other words, what is your elevator pitch?

 
If you could only communicate a single message about your company, what would it be?

 
What products or services does your business offer?

 
Describe your products or services.

 
What are the potential barriers to the success of your product or service?

 
What keeps you up at night?

 
How do you measure success?

 
Place yourself in the future. If your company could do anything or be anything, what would it be?

 
What are the trends and changes that affect your industry?

 
What values and beliefs unify your employees and drive their performance?

 
How do your customers interact with your product/service? Explain the process.

 
How do you explain your company to others? What is at the core of what you do?

 
Who is your typical customer?

Describe their age/gender/demographic.
 
Please fill out the following positioning statement:  

At [your company]. we are the only [industry/business] that/for [primary differentiator].

Example: Home Depot is the only Hardware Department Store for true Do-It-Yourselfers.
 
How do your clients/customers see you now?

 
How do you want them to perceive you in the future?

 
Is there a certain demographic you wish to reach out to? Why?

 
Do you have designers, developers, or consultants on this project that we are working with? Please provide a list of their responsibilities.

 
ABOUT THEM

Don't say you don't have competitors, because you do.
 
Who are your biggest competitors?

 
What do you do better than your competitors? What makes you different?

 
What do you like about their brand/logos/identites? Why?

Please supply specific examples or provide us with any links.
 
What do you dislike about how they look? Again, why?

 
What companies have branding/logos you really admire? These don't have to be in the same business or industry, just any great branding that you like. Why?

 
YOUR VOICE / PERSONALITY

Let's try to define the look and feel that your company deserves. But try to avoid picking your favorite things and choose things that really embody the voice of your company and how you want your brand to look.
 
Please describe your company culture in one sentence. What is your work environment like

e.g. Casual, Serious, Corporate, Fast-paced, etc.
 
If your company were an animal what would it be?
A shark (fierce and always moving)?
An owl (smart and wise)?
A bear (strong and aggressive)
Why?

 
If your company could be endorsed by a celebrity or public figure who would it be? Why?

 
Are there any design elements (color, type, graphics, imagery) that we should definitely consider?

 
Is there anything we should defnitely avoid?

 
Brands live on a spectrum from 1 to 10.

1 being very warm, casual, and approachable, while 10 is cold but very professional and corporate.

Where does your company live?

 
WEB COMPETITION

Don't say you don't have competitors, because you do.
 
What do you like about their websites LOOK? *

Please be specific
 
What do you dislike about how their websites LOOK?

Again, be specific.
 
What do you like about how their websites FUNCTION?

Please be specific.
 
What do you dislike about how their websites FUNCTION?

Again, specific examples help.
 
What are some other websites that you admire for their LOOKS? These don't have to be in the same industry, just great looking websites. What do you like about them?

 
What are some other websites that you admire for their FUNCTIONALITY? Again, they can be any site from any industry.  What do you like about them?

 
WEB REQUIREMENTS

Almost done. But now you have to start thinking about how your brand can live in the real world.
 
What web browser do you personally use?


 
Please fill out the following positioning statement:
For [insert Target Market], the [insert Brand] is the [insert Point of Differentiation] among all [insert Frame of Reference] because [insert Reason to Believe].

 
On a very high level, what are the things you need your website to do?

e.g. - Tell your story, Provide news and updates for customers, Get prospects in touch, etc.
 
What is the first thing that you want your customers to know about you or the first thing you want them to do on the site?

 
Now, what is the ideal END goal for a visitor of your website?

e.g. - Purchase, Call, Sign up, etc.
 
How is your website different from your competitors? What would you like your website to do better?

 
Are there any design elements (color, type, graphics, imagery) that we should definitely consider?

 
Is there anything we should definitely avoid?

 
TECHNICAL NITTY-GRITTY

Now let's talk about making your site better.
 
Websites have different page types to display different information. What types of pages do you need on your website?

e.g. - Homepage, Content page, Blog, Photo/Media gallery, etc.
 
What special features should be used on your website?

e.g. - Special forms, Event Calendar, eCommerce payment processing, Internal portal for employees, etc.
 
Do you use any software or applications that will need to integrate with the website?

e.g. - Google, Salesforce, Hubspot, Marketo, etc.
 
Will you have a newsletter signup on your website? If so, what email platform do you use?

e.g. - Hubspot, Mailchimp, Constant Contact, etc.
 
What social networks does your company currently use?


 
Are you interested in utilizing others that you don't already use?

 
Do you need our help with hosting your site, or do you already have something in mind?

 
How savvy would you say you are to new trends in web and the internet?

 
How savvy would you say your customers are to new trends in web and the internet?

 
How important is it that the site is viewable on smartphones and other devices?

 
When would be your ideal launch date?

Specifically, is there a deadline to have this website completed? (Sorry, tomorrow isn't an answer).
 
Do you have copy/content for the website already written? Do you need help with copywriting?

 
Now is your chance to list anything we may have forgotten. What other functionality requirements do you have for your website?

 
THE FUTURE

 
What should people feel when they see or think of your brand?

 
What are your goals and objectives of your new brand? What do you hope to accomplish?

 
Where will your logo be seen? Have you thought about different applications and how your brand can be used?

 
How frequently will you be updating the website?


 
Do you have someone in your company who will be responsible for ongoing site updates, or do you need help with maintenance?

 
What features do you anticipate adding to your website in the future?

 
What should people feel when they see or think of your website?

 
What are your goals and objectives of your new website? What do you hope to accomplish?

Whew, we're done. That wasn't so bad, was it? 

Thanks for taking the time to help us get to know your company better!
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